The 17 standard Facebook pixel events for which you can simply copy and paste Facebook event code are:

•  Purchase: Someone completes a purchase on your website.
• Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
•  Complete registration: Someone completes a registration form on your site, such as a subscription form.
•  Add payment info: Someone enters their payment information in the purchase process on your website.
• Add to cart: Someone adds a product to their shopping cart on your site.
• Add to wishlist: Someone adds a product to a wishlist on your site.
• Initiate checkout: Someone starts the checkout process to buy something from your site.
• Search: Someone uses the search function to look for something on your site.
• View content: Someone lands on a specific page on your website.
• Contact: Someone contacts your business.
• Customize product: Someone selects a specific version of a product, such as choosing a certain color.
• Donate: Someone makes a donation to your cause.
• Subscribe: Someone subscribes to a paid product or service.: Someone searches for your business’s physical location.
• Schedule: Someone books an appointment at your business.
• Start trial: Someone signs up for a free trial of your product.
• Submit application: Someone applies for your product, service, or program, such as a credit card.
• Subscribe: Someone subscribes to a paid product or service.

Additionally, you will expand regular events with additional coding named parameters. These allow you to configure regular events based on factors such as:

- How much a conversion event is worth
- Currency Content type
- Predicted long-term value

For instance, rather than monitoring all views, you might use the Facebook tracking pixel to monitor views in a certain category on your website.Sometimes you'd want to categorize dog and cat owners according to the pages on your pet supply store they visited.

Facebook pixel setup

Now that you understand what you should monitor and why you should, it's time to build your Facebook pixel and integrate it into your online store.

 Create your Facebook pixel for Shopify

(IMPORTANT: You need to create your Facebook  business account before, click here to learn how

1. In the left-hand menu of your Facebook Events Manager, click Connect to Data Sources, then click on Pixels.  To proceed, click Add

2. Now, for this step, you'll need to copy the address of your Shopify store (forexample.myshopify.com). After that, you'll return and name your new Pixel, type your business name, and paste your Shopify address below. Then click to continue.

3. Following that, a window will appear stating that your pixel is not yet ready for use; simply click on "Set up the pixel now. Then click on "Add code using a partner" . As you will see, there are several integrations with Facebook ads; just search for Shopify and click it. 

4. Now you might get sure that automated advanced matching is turned on. Then click continue.

4. After that just follow the instructions given by Facebook to conect the pixel into your Shopify Admin.  They will give you your Pixel Id which need to be pasted inside  Shopify. Don't worry there is no need for you to know how to code, it is very simple.  

Facebook pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.

Even if you’re not using Facebook or Instagram ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.

Use Facebook conversion tracking

This lets you see if people tend to see your ads on mobile but switch to a desktop before buying. Or, maybe it’s the other way around. This information can help you refine your ad strategy and calculate your return on investmen

Use Facebook retargeting

Facebook retargeting pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site. You can choose to get really granular here. For example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website

Create lookalike audiences

Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests and demographics to people who are already interacting with your website. This can help expand your potential customer base.

Optimize Facebook ads for value

As Facebook collects data on who buys from your site and how much they spend, it can help optimize your ad audience based on value. That means it will automatically show your ads to the people who are most likely to make high-value purchases

To help counter the data-loss effects of iOS14.5 changes, Facebook introduced Conversions API. Rather than relying on cookies and web and mobile browsers for data, Conversions API collectes information directly from your servers.

By combining Conversions API with the Facebook pixel, you’ll have access to more reliable data, even as the pixel loses information.

If you’re using one of Facebook’s integration partners, like Shopify or WooCommerce, you can turn Conversions API on without writing any code.

1.  From Events Manager, click Data Sources in the left column, then click Settings in the top menu.