TIKTOK ADVERTISING: All YOU NEED TO KNOW ABOUT TIKTOK MARKETING

Bubora Academy

TIKTOK ADVERTISING: All YOU NEED TO KNOW ABOUT TIKTOK MARKETING

Continue reading to learn more about TikTok's strange and magical universe, as well as how your company might join in.

With its simple-to-consume content being watched by millions of people every day, it's easy to see why TikTok advertisements are gaining popularity.

TikTok is a marketer's fantasy, with 800 million active users around the globe, but how exactly do TikTok advertising work? Is it still appropriate for a small company to advertise on it?If you're interested in TikTok marketing but don't know where to go, we've got you covered.

More than 800 million people have downloaded TikTok. At the moment due to the high cost the best way to advertise on TikTok is by creating content or work with an influencer.

What is TikTok?

TikTok users are encouraged to post short videos. The majority of Musical.ly's former users simply posted footage of themselves lip-syncing to music videos. The users who were most skilled, passionate, and technically proficient submitted original content footage, and it was these individuals who became the platform's influencers. While you can build and upload 60-second Stories-style videos, most TikTok videos are up to 15 seconds long.

The initial TikTok and Musical.ly all catered to the same demographic of teenagers and tweens. As a result, it's no wonder that the merged TikTok caters to people aged 13 to 24.

One trend that has changed as the website has grown in prominence is that the kinds of videos users post have been more diverse.They aren't all music anymore. Up-and-coming comedians, skateboarders displaying their talents, pranksters, musicians, fashionistas, aspiring beauticians, and art enthusiasts all take advantage of the opportunity to post images showing their abilities. People are also now posting images of themselves using their favorite brands on social media.

Of course, not everybody on TikTok has the trust, bandwidth, or expertise to make videos. Many TikTokers, like many YouTube users, are only searching for interesting videos to watch.

TikTokers, in reality, are not required to obey someone. They will easily open their app, navigate to their Discover tab, and begin watching videos that seem to be interesting or amusing. They may also use hashtags to find videos on subjects they're interested in.

Most TikTok users, on the other hand, can develop preferences for those styles of videos over time. They are most inclined to subscribe to platforms that post "their" styles of videos on a daily basis. Every TikToker has a profile page that showcases the videos they've posted.

Who Uses TikTok?

The majority of TikTok users are under the age of 30, especially those from Generation Z – 41% of TikTok users are between the ages of 16 and 24. With this age group's buying power growing, it's more critical than ever to understand TikTok advertising and ways to boost TikTok development.

How Can Brands Use TikTok?

There are three main ways that brands can market on TikTok.

1.- They can create their own channel and upload relevant videos through their channel.
2. They can work with influencers, to spread content to a broader audience
3. They can pay to advertise on TikTok – it is very early days for TikTok advertising – there certainly isn’t a market yet like there is for YouTube.

1.- Create a profile (own channel)

Creating a profile, producing content, and building audience on TikTok are probably the best low-budget marketing hacks. However, creating videos that not only advertise the brand but also draw audiences is a fine art. Users don't use TikTok to watch advertisements, so any brand interested in getting active should first learn about the types of content that are common.

2. Working with Influencers

Working with a proven, relevant TikTok influencer to advertise your product is a middle ground between paying thousands of dollars for TikTok advertisements and attempting to create your own content. It's not always possible to guide traffic to websites from TikTok videos since you can't have clickable URLs in the captions. You can attempt to get around this by making influencers connected to your store in their profile or in the video comment section, but as you can expect, this adds another step that decreases follow-through.

2. Paying for Official TikTok Ads

This seems like the obvious answer when talking about TikTok ads, but at the moment this option is only available in certain countries and has a restrictive price tag. Paid TikTik ads can come in several forms, including:
1. Pre-roll ads: Videos that starts as soon as users open the app
2.In-feed ads: Videos that appear as users scroll
3. Promoted hashtag challenges: Videos encouraging user submissions using a custom hashtag 4. Branded effects: A custom effect filter for creators to use in videos – similar to those on Snapchat and Instagram but featuring brand-specific information

User-Generated Content

This is a type of marketing that brands can either base from their own TikTok channel, or alternatively, work with influencers to encourage their follows to create user-generated content (UGC) supporting the brand in some way. Generation Z loves the full immersive experience. That’s why they don’t sit at home watching traditional broadcast TV – it’s too much of a passive experience. Generation Z far prefers to be involved. If you can find a way to encourage your customers to share videos of themselves using or interacting with your products ins some way, you’re likely to get a high buy-in.

Traditional Influencer Marketing

Of course, the same power marketing tactics that operate on other video-based sites like YouTube still work on TikTok. Your TikTok influencer strategy could be effective if your product appeals to an influencer's target audience. In certain instances, you can delegate content creation to influencers and they recognize what their fans enjoy.

Setting appropriate targets that hit a certain section of the purchasing funnel is, as always, the secret to influencer marketing performance. For influencer marketing to work, TikTok's young broadcasters must stay real to their fans.

Mostly, what a company has to do is inspire influencers to film themselves wearing or utilizing the sponsor's commodity in videos. This strategy would only succeed if the influencer is somebody who will normally use the commodity. Trying to get an influencer to advertise a commodity that isn't acceptable is pointless. You won't be able to sell nursing homes or hearing aids on TikTok.

Another consequence of TikTok's young clientele is that fast camerawork and strong video production values are less appealing to them. You must trust the influencers sufficiently to allow them to create their videos in their own unique style, even though they seem amateurish to a marketer's eye. Originality and enjoyment are more essential to TikTokers than the content of your videos.

How to advertise on TikTok

You'll need a TikTok advertisement account or account manager to get started advertising on the platform. You should email TikTok Ads directly to see if your company qualifies. Click here to create your account.

After you've submitted your details, it will be reviewed by a TikTok representative. They can email you to set up your advertisement account if your company qualifies.

How much do TikTok ads cost?

If you want to get the most visibility amongst TikTok users, be prepared to invest in your TikTok advertising campaign. According to a leaked TikTok pitch deck from June 2019, each ad type cost the following.
In-Feed Video: $25,000 minimum per campaign with $30,000 daily maximum.
Brand Takeover: $50,000 per day.
Hashtag Challenge: $150,000 for six days.
Branded Lenses: $80,000 – $120,000 based on the complexity of the lens design.
Customer Influencer Package: Variable based on influencer and campaign.Some sources have noted $600 – $1,000 per post.

For those with access to the self-service TikTok ads platform, advertisers are able to set daily or all-time budget caps. TikTok sets a minimum budget of $500 at the campaign level and $50 at the ad group level. This minimum spend is meant to ensure that your ad has enough budget to spend to reach your ad objectives. Advertisers with smaller budgets should wait to see if the cost of advertising on TikTok will decrease. This has happened on other social networks as more advertisers join the platform. Most businesses, no matter what their size, can afford social media advertising through Facebook, Instagram, Pinterest, and Snapchat.