Bubora Academy
Facebook Custom Audiences
Custom Audiences provide powerful targeting. They are groupings of individuals with existing connections to your company.
Facebook's 1.47 billion daily active users gives marketers a wide reach. So large, in fact, that it is essential to focus your ads for people who are most likely to be interested in your business. Ad expenditure is reduced while ROI is maximized.
Custom Audiences provide powerful targeting. You are referring to highly defined groups of individuals who are already a part of your company, such as previous clients, website visitors, or app users.
For best results, choose a Custom Audience and build a lookalike audience to complement your current consumer base.
Types of Custom Audiences
Custom Audiences from customer lists
Customer lists enable you to tell Facebook about your current customer connections that cannot be mapped via Facebook engagement or the Facebook pixel.
You could have a list of newsletter subscribers or prior clients. If you want to learn more about those who indicated interest in your business on Facebook, submit a list. Facebook employs a technique called “hashing” to hide individual consumer data while still enabling it to locate matches with Facebook user accounts.
Only consumers who have granted permission may be used as input for marketing campaigns. To exclude a consumer from your email list, just delete them from your Custom Audience.
Customers may view which firms have submitted customer lists that contain their information. To see which marketers have submitted lists that contain you, go onto your Facebook account and select Settings. Select the Advertisers you've engaged with on the left side.
Check out Facebook's Custom Audiences terms of service to see whether you're currently in compliance.
Custom Audiences from customer lists
The Facebook pixel on your website enables Facebook to link your website visitors to their Facebook profiles.
You may use this information to target all site visitors, or to target users who have visited a certain product page or product category. You may opt to see simply the last 6 months of website visitors, or visitors who were seen 6 months before.
To get access to this valuable source of data, install the Facebook pixel. Read our entire tutorial on how to use the Facebook pixel on your site.
Custom Audiences from your mobile app
After registering your app on the Facebook for Developers portal, you may build a Custom Audience of users who have engaged with your app.Talk to your developer and ask them to assist you with these first tasks.
With Custom Audiences, you may target those who have downloaded your app, who have made in-app purchases, or who have completed a given game goal.
Engagement Custom Audiences
Engagement targets consumers who have engaged with your business on Facebook or Instagram.
How to create Facebook Custom Audiences
To start, go to your Facebook Audiences page in Ads Manager and select the Create a Custom Audience button.
This method relies on what sort of Custom Audience you wish to establish.
How to create a customer list Custom Audience
1. Click Customer File and then choose whether to add customer information or import a list from MailChimp.
We'll search elsewhere because not everyone utilizes MailChimp. Use MailChimp, and you'll need to sign in and complete a few basic tasks. ...everyone else
To continue, you must agree the Custom Audience Terms of Service. In a word, you have permission from the individuals on your list to use and share their data. Click I Accept to accept these conditions.
Are you ready to start? Follow Facebook's data formatting best practices to acquire the most list matches. Read over the best practices so you receive the best matches, but here are three crucial pointers:
1. Add columns in for first and last names
2. Country code is mandatory for phone numbers (even if all phone numbers are from the same country).
3. Include a country column (again, even if all your customers are form the same country)
Upload your customer data file in .CSV or .TXT format. Alternatively, copy and paste your client info into the field given. When you've finished naming the list's recipients, press Next.
Now wait. Facebook will have your Custom Audience available in around half an hour.
How to create a website visitors Custom Audience
To utilize Custom Audiences, you need to install the Facebook Pixel. Also, see our detailed instructions on utilizing the Facebook Pixel on your website.
1. Create an audience by using the pixel you've selected from Website Traffic.
2. Choose who to target: website visits, particular page visitors, or time spent website visitors. First, choose a time range for your goal. Rules enable you to specify the number of times someone has visited your website and the precise device they use.
Create an audience and give them a name you will remember.
Now wait. Facebook will have your Custom Audience available in around half an hour.
How to create an engagement Custom Audience
Select "Engagement". If you like, you may establish an audience of individuals who interact with your videos, lead forms, Facebook Page, Instagram business profile, or event, or have opened your collection or Canvas Facebook ad. Select your preferred choice.
Select the proper options:
1. For video, select how much of your video your audience has watched: 3 seconds or 95% of the video.
2.For lead forms, either the form was submitted, or it was opened.
3.For your Facebook Page or Instagram profile, you may target visits, messages, clicks, and so on.
4.For your event, you have the option of selecting those who have shown interest, customers who have bought tickets, and more.
Now choose the timeframe you want to target, up to 365 days and give your audience a name you will remember and click Create Audience.
How to use your Custom Audience
Setting up one or more Custom Audiences is simple and uncomplicated.
1. First, create a Facebook ad.
2. Follow the steps in our entire guide to Facebook advertisements to get started.
3. Set the ad to target your selected Custom Audience.
4. Improve your targeting choices. For example, if you're conducting a campaign to provide a discount to new clients, ensure you do not target your Custom Audience with the ad.
5. With your typical budget and timeframe, you're ready to go.
The application also uses Facebook Custom Audiences. Also, think about how to best use Facebook Custom Audiences. Have a look:
Use Facebook Custom Audiences for remarketing
Remarketing is a proven technique to bring back lost customers and encourage them to finally buy a product they've been on the fence about. Check this FB case
Use Facebook Custom Audiences to reach your most likely repeat customers
Reaching existing customers might lead to better conversion rates than targeting those who have not purchased from you previously. Convincing a consumer to buy something more is considerably simpler than acquiring a new client in the first place.
This also applies to internet purchases. Custom Audience users may return to your retail location to get new offers, invite prior customers, or notify individuals when you release a new version of a product they currently possess.
Check this FB case
Use Custom Audiences to increase app engagement
To improve app engagement, you shouldn't display the ad to those who have yet to download your app. If you know your audience has your app already, you may focus your ad with the aim of maximizing your spending.
Use Custom Audiences to grow your Facebook following
Interacting with your company already-engaged customers create excellent Facebook page followers. Many of them may already be following your Facebook page, but many of them may have never considered to follow you on social media.
Use a Facebook ad targeted to customers or website visitors on your Facebook Page to target this specific segment. To be sure, be careful to not pay to reach fans who have already liked your Page.
Use lookalike audiences
You can use lookalike audiences to target individuals who are similar to those who currently engage with your company.
You may not have a big enough list yet to build a Custom Audience, but you may construct lookalike audiences based on a Custom Audience of customers who have visited your website or who already like your Facebook Page. (you need a minimum of 1,000 contacts)
You can achieve a two times lower cost per lead. More information
Also, check this case
How to expand your Custom Audience
Using Custom Audiences to increase your audience exposes your ad to more focused prospective consumers, customers, and followers.Try these to enrich your list.
Use Facebook Ad types effectively
To get your Facebook advertising in front of a big number of individuals, you want to target them accurately. Remember your marketing goals in order to increase the amount of individuals your advertising reach.Adding a little higher bid can help you target a wider audience while boosting your Custom Audience.
Test
To build your Custom Audience, users must interact with your ads. Your ad's effectiveness grows as your audience grows.
Headline
Ad text
L
ink preview text
Call to action
Image or video
Ad format
Use Facebook Audience Insights
Facebook Audience Insights can provide you crucial information about your Custom Audiences' demographics. Finally, utilize the data to target advertising to prospective Facebook relationships. New customers that interact with your advertisements or Facebook Page will join your engagement Custom Audience.