What is the main goal of your Pinterest ads campaign?

First and foremost, you must determine the primary target of your Pinterest promotional campaign. Choose one of the three goals mentioned below:
- Engagement: if you are looking for good engagement you will want to bring about any kind of
 interaction with your promoted pin, such as re-pins and clicks for example. In this case you pay for each interaction that takes place.
- Traffic: redirect traffic to your website when users click on your promoted pin. You will pay for each click that links to your website.
- Visibility: promote a pin in order to present your brand to a relevant target audience.

How to create a promoted pin

A business account is required to create a promoted Pinterest pin. You may either make a new account or convert your existing Pinterest profile to a business account if you don't already have one.
1. Then, in the top left corner of the Pinterest home screen, hover the mouse over the advertising icon and choose Overview. Pinterest would then show a panel or Ad manager that looks somewhat close to Facebook's.

2. The first thing you must determine is the primary goal of the campaign, as we have already discussed in detail. To advertise on Pinterest, you must first understand how to build a sponsored pin, choose an engagement goal, and increase communication with your pins. It's just as simple as choosing the Get Traffic To Your Website alternative if you need to guide traffic to your website.

3. Name the campaign, select a start and finish date, and set a daily budget, much like you can on Facebook or Twitter. After pressing the continue button, the system prompts us to include more information about our ad campaign, such as the demographic we want to reach, the desires of our target audience, localization, languages, devices, and so on. We still have the option of including keywords to help identify our promoted pin within these options. 

4. After you've completed this step, a list of all your pins will appear, allowing you to choose the pin you want to use for your Pinterest advertising campaign. If you already know which pin you want to promote, you may use the search engine to find it quickly.Another choice is to determine the PIN has received the most clicks or re-pins in the previous 30 days and advertise it, ensuring the campaign's popularity ahead of time. When you've chosen a pin, give it a name and a destination URL, making sure it points to the particular website you want users to visit rather than a default home page. The CTR and bounce rates would dramatically increase as a consequence of this.

5. Now choose the topics that are more important to the target market. For Pinterest ads, this point of making a sponsored pin is critical, since a successful option would enable you meet and engage with your target audience easily. As a result, the main goal here is to put your supported pin in Pinterest categories that these users may encounter when searching. It's important! Make sure you only chose interests that are important to your specific pin, rather than the general interests of the whole audience. Make sure you're precise!

6. Finally, select the keywords you want to use with your sponsored pin so that it shows up as people look for certain items on Pinterest. As previously said, a proper keyword collection is critical for the advertisement to achieve the desired results. Since Pinterest functions like every other search engine, it's often important to maintain contact with customers during the purchasing phase. At this stage, Pinterest can suggest any similar keywords to the ones you've already entered, which you may include.

7. Now that we've identified the interests and key terms, we can segment our initiative and choose data that's also critical to its success: the regional areas where the advertised pin would appear, the language(s), platforms (mobile, phone, and/or desktop PC), and the sex (male, female, or both) that you want to target.

7. Now that we've identified the interests and key terms, we can segment our initiative and choose data that's also critical to its success: the regional areas where the advertised pin would appear, the language(s), platforms (mobile, phone, and/or desktop PC), and the sex (male, female, or both) that you want to target.

8. At the bottom of the list, type the maximum amount you are prepared to pay on your cost per interaction (CPE) offer to complete the procedure. Pinterest will show you a list of what marketers are bidding on and will inform you whether your deal is cheap, fine, or powerful to help you with this choice. To put it another way, Pinterest will tell you how the bid stacks up against that of other marketers. CPE is a Pinterest advertisement scheme that costs when a person does anything other than just visualizing or clicking on a supported pin, such as leaving "like" comments or, in other words, engaging. This isn't Pinterest's only payment option, but it's the one that's more often seen when promoting a pin.

9. Finally, if you haven't already, insert all of your payment details and set up your billing. It's important! Since there is no comment tab, double-check your campaign before clicking Send, since you would not be willing to alter it until it has been submitted. You may still change some information of the promotions, such as the campaign name, completion date, and regular expenditures, as well as end the campaign, at any moment.

How to set up a conversion tag to track performance

You may use conversion monitoring to map, optimize, and analyze your Pinterest advertisement campaign, as well as see how effective your promoted pin is. In order to monitor the behavior of the traffic in question, you'll need to apply a code or conversion attribute to your website.

To make this conversion tag, go to the top left corner of the Pinterest home page, hover over the advertising tab, and select the Tracking feature. You can check all of the conversion tags you've developed so far or make new ones from here. Pinterest would show you a snippet of code to copy and paste into the website you want to monitor after you make a new conversion title.

Conclusion

We suggest combining your Pinterest SEO campaign with ads to raise the exposure of your e-commerce platform whilst also gaining more visitors across various platforms that increase brand visibility while targeting more of your target audience.