1. Image ads

This advertisements are ideal for any advertiser looking to promote a particular good or service. This ad can be seen in all of the following placements: Facebook Feed, Right Column, Stores, Instagram Feed, Sponsored Message, and so on.

These straightforward advertisements are an excellent introduction to sponsored advertisement on Facebook. With only a few click, you can make one by promoting an existing post with a picture from your Facebook Page.

Although image advertisements are straightforward, to be efective they need to be creative enough to capture interest.  

This is how an image advertisement appears in the News Feed:

Credit: Facebook business

Best Creative Practices

• Consistently incorporate the branding into imagery: this can aid in brand awareness.
• Maintain a strong brand tone through campaigns: Your target audience may develop a sense of familiarity with your brand and become more receptive to conversion.
• Avoid using an excessive amount of text in your image: Less than 20% is optimal.
• Before you submit the pictures, use the Facebook Text Overlay application to ensure they will be authorized.
• Before you submit the pictures, use the Facebook Text Overlay application to ensure they will be authorized.
  
• Exemplify the product or service in action: This videos do not have to look like "ads" or stock photos; they can seem to be native posts.

Usefull links: 
For better results, we recommend that you use high-resolution images and the image aspect ratios recommended for each placement. Here you can check the aspect ratios: https://www.facebook.com/business/help/682655495435254?id=271710926837064


To learn more about  Facebook Image Ads Guide, Design Recomendations, Text Recomendations and Technical Requirements and where this ad can be placed check this link:  https://www.facebook.com/business/ads-guide/image/facebook-feed

2. Video ads

Marketers and advertisers are really focusing their efforts on video online advertising . Videos are more visually appealing, stimulating, and exciting than static images.

Video advertisements  appear in the News Feed and Stories, or as in-stream advertisements inside longer Facebook videos.

Video advertisements, like image advertisements, may require a more innovative path. Your video advertisements do not have to be  professionally shot. Additionally, you can make GIF-like illustrations or other animations to draw attention to your deal or to illustrate it. You can create aswell a video composed of images of your offer for explaining it's features. 

This is how a video advertisement appears in the News Feed:

Credit: Facebook business

Best Creative Practices

• Keep your videos to 15 seconds or less: Because humans normally have a limited attention period, keeping your videos brief and concise will help maintain consumer engagement.
• Include the most critical and compelling facts in the first three seconds: Again, for a limited attention period, we want to guarantee that consumers are aware of critical details immediately in case they continue scrolling.
• Include your brand and logo in the video: As with picture advertising, your target audience can develop an affinity for your brand and become more receptive to conversion.
• Create the video with the sound turned off: Several people are browsing through their feeds without sound since they are out in public and do not want to hear it. Rather than music or storytelling, depend on visuals to create effect and say the tale. If you can use audio, make sure to include captions. This is particularly critical for consumers who might be deaf or hard of hearing.

Usefull links: 
To learn more about Facebook Image Ads Guide, Design Recomendations, Text Recomendations and Technical Requirements and where this ad can be placed check this link: https://www.facebook.com/business/ads-guide/video


We suggest that you have the appropriate sizes for each placement. For further details on the video criteria for Facebook and Instagram, see Facebook's Video Requirements guide here:  https://www.facebook.com/business/m/one-sheeters/video-requirements#

3. Carousel ads

Show up to ten images/videos in a single advertisement — each with a link that users can swipe/click on.

Carousel advertisements are suitable for sharing a tale or highlighting a variety of items. These types of advertising are significantly more interactive than single image ads and enable you to tell a greater tale with the use of numerous images, copy, and CTAs.

You may use this format to illustrate the various advantages of a single product, multiple items, or even combine all the images into one wide panorama picture.

Each picture or video can have its own link with it's own  "Shop Now" button in the ad  that takes you directly to the sales page. 

This is how a Carousel Advertisement appears in the News Feed:

Credit: Facebook business

Best Creative Practices

• Determine the optimal number of cards to share your story: If it's three or ten pictures, experiment with the number of cards to determine which works better. Bear in mind that CTR normally decreases as you progress deeper through a carousel ad.
• Each of your carousel cards should have a headline and a description: These are optional areas, however they enable you to expand on your story or your product. They have additional opportunities to provide CTAs, contextual information, and detail.
• If you're not telling a sequential tale, switch on the function that prioritizes the most effective cards: Whenever practicable, automate!

Usefull links: 
To learn more about Facebook Carousel Ads Guide, Design Recomendations, Text Recomendations and Technical Requirements and where this ad can be placed check this link: https://www.facebook.com/business/ads-guide/carousel

4. Slideshow ads

Create lightweight, cost-effective video advertisements using pictures you already own.If you lack the time or money to make a film, a slideshow advertisement is an excellent substitute.

This advertisements have a low lift and are simpler to make (lower production costs). The best thing is that they share the most of the advantages associated with video.

Slideshow advertising make it simple to produce brief video advertisements using a series of still images, text, or existing video clips.

Slideshow advertisements have the same eye-catching motion as videos but consume five times less data. As a result, they load quickly even on slow internet connections.

They're an easy, low-impact method of attracting interest.Inside Ads Manager, you will create your ad and add text and audio.

This is how Facebook helps you with it's slide show feature

Credit: Facebook business

Usefull links: 
To learn more about Facebook Slideshow Ads Guide, Design Recomendations, Text Recomendations and Technical Requirements and where this ad can be placed check this link: https://www.facebook.com/business/help/503502689826117?id=603833089963720 

5. Collection ads

These Facebook paid advertisements, which are available exclusively on mobile devices, allow you to display five photos or videos that consumers may select to purchase a product or service.

Collection advertisements work in conjunction with Instant Experiences and allow users to purchase your products without ever leaving Facebook. This makes online shopping convenient for people who are always on the move.

Combine the beauty of single image and video advertisements into a shoppable mobile advertisement format.These advertisements encourage shopping by displaying items from your product catalog — each one customized for the viewer. This advertisement format features a hero image or video layered on top of multiple cards containing featured, shoppable products.

This is how a Collection Advertisement appears in the News Feed:

Credit: Facebook business

Usefull links: 
To learn more about Facebook Slideshow Ads Guide, Design Recomendations, Text Recomendations and Technical Requirements and where this ad can be placed check this link: https://www.facebook.com/business/ads-guide/collection

5. Instant Experience ads

Instant Experience, formerly known as Canvas, automatically transforms the ad into a full-screen, mobile-optimized experience. People will view entertaining videos and photographs inside an Instant Experience, swipe through carousels, tilt to pan, and discover lifestyle pictures with tagged items. This is all contained inside a single ad device.

This style of advertisement is extremely entertaining and encourages users to get a sense of the product/service without leaving the Facebook or Instagram interface.

They're a full-screen advertisement format that loads 15 times quicker than a non-Facebook smartphone page.

Additionally, you can link a few Instant Experiences together and provide additional instant mobile content to users.

This is how Instant Experience Ads appears in the News Feed:

Credit: Facebook business

Usefull links: 
To learn more about Facebook Slideshow Ads Guide, Design Recomendations, Text Recomendations and Technical Requirements and where this ad can be placed check this link: https://www.facebook.com/business/ads-guide/instant-experience

On how to link your instant experience: 
https://www.facebook.com/business/help/205423026544122?id=1633489293397055

6. Lead ads

Collect data from individuals who are already involved in your business.When a consumer interacts with a lead ad, a picture, video, or carousel is used to display the ad, accompanied by a lead type.

This format enables you to integrate lead generation forms into a single picture or video advertisement; as users press, a form appears with pre-populated details from Facebook.

Lead advertisements are now only accessible on mobile devices. That's because they're purpose-built to make things simple for people to provide you with their contact details without having to type a lot.

They're ideal for receiving email subscriptions, enrolling users in a product trial, or encouraging people to request more details from you. 

This is how a Lead Ads appears in the News Feed:
After you click "Learn More" it sends you to a questionarie. 

Credit: Facebook business

Best Creative Practices

• Demonstrate the importance of your advertisement – communicate succinctly why it is beneficial for people to share their details with your company.
• Maintain simplicity – stop confusing the listeners with an excessive number of or random questions. Maintain a consistent line of inquiry and ask as few questions as possible.
• Reflect the brand – your advertisement should reflect your business or organization and should aim to evoke an action from your viewer that results in the development of purpose.

Tips: 
Evaluate the form fields carefully. To generate higher-quality leads, optimize the forms such that the most critical detail is requested first.

Usefull links:
To learn more about Facebook Slideshow Ads Guide, Design Recomendations, Text Recomendations and Technical Requirements and where this ad can be placed check this link: https://www.facebook.com/business/ads/lead-ads?ref=ads_guide

7. Dynamic ads

Display the goods to individuals who have shown an interest in them automaticallyAdvertisers may use DPAs to target individuals who have recently visited or applied products to their cart but did not order.

This campaign form enables you to promote additional items to customers that have already ordered something. This ad style is perfect for eCommerce businesses since it is one of Facebook's primary sales generators.

Dynamic advertisements allow you to sell  to consumers that are more likely to be involved in them. (Targeted products)

For instance, suppose someone visited your website's sales page or added a product to their shopping cart but then abandoned the transaction. You will promote the same product in their Facebook feed using dynamic advertising.

This serves as a reminder to the prospective buyer to complete the order, which can be an extremely successful form of Facebook marketing strategy.

Not only the product selection can be dinamic, but also you can also show   interactive advertising to control the language settings. 

This is how a Dynamic Ads appears in the News Feed:

Credit: Facebook business

Usefull links:
To learn more about Facebook Dynamic Ads Guide check this link: https://www.facebook.com/business/success/nature-fruit

8. Messenger ads

If you're searching for a way to connect with your existing or future clients on a more personal level, this ad form will help.

Advertise on Facebook Messenger to reach the 1.3 billion users who use Messenger on a monthly basis. Simply chooseMessenger as the desired placement when making your ad.Additionally, you must pick the Facebook feed.

Additionally, you will run “click-to-Messenger” advertisements in the Facebook feed. These advertisements have a call-to-action button that directs users to your Facebook Page's Messenger chat.Potential customers may use it to speak one-on-one with one of the salespeople or customer support representatives.

This is how an advertisement appears in the Messenger app:

Credit: Facebook business

Usefull links:
To learn more about Facebook Dynamic Ads Guide check this link: https://www.facebook.com/business/ads/messenger-ads

9. Stories ads

Vertically held mobile phones are designed for vertical use. Stories advertising are a mobile-exclusive full-screen vertical video format that maximizes screen real estate without requiring audiences to switch their device.

This is how Stories Ads appears on Facebook and Instagram Stories

Credit: Facebook business

Usefull links:
To learn more about Facebook Dynamic Ads Guide check this link: https://www.facebook.com/business/success/stillhouse-spirits-co

10. Augmented reality ads

Advertisements that use augmented reality technologies such as filters and animation allow users to interact with your brand.

For instance, the filter might assist users in visualizing how a certain hue of lipstick might appear on their lips or how a pair of glasses might suit their face.Additionally, augmented reality advertisements may be used to broaden your reach.

Users will use the filter to take selfies and post them on their own platforms through the advertisements.

This is how an Augmented Reality appears in Facebook News Feed:

Credit: Facebook business

Usefull links:
To learn more about Facebook Dynamic Ads Guide check this link: https://www.facebook.com/business/success/essence-cosmetics