Step 1. Choose your objective

To begin creating a new Facebook ad campaign, log into Facebook Ads Manager and pick the Campaigns tab. Then, press Create.Facebook offers 11 targeting goals depending on the purpose of the advertisement. They are aligned with the following corporate objectives:

• Brand awareness: Introduce your brand to a new audience.
• Reach: Expose your ad to as many people in your audience as possible.
• Traffic: Drive traffic to a specific web page, app, or Facebook Messenger conversation.
• Engagement: Reach a wide audience to increase the number of post engagements or Page follows, increase attendance at your event, or encourage people to claim a special offer.
• App installs: Get people to install your app.
• Video views: Get more people to watch your videos.
• Lead generation: Get new prospects into your sales funnel.
• Messages: Encourage people to contact your business using Facebook Messenger.
• Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product), with your app, or in Facebook Messenger.
• Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.vvvv
• Store traffic: Drive nearby customers to brick-and-mortar stores.

Choose a marketing target depending on the objectives for this advertisement. Bear in mind that whilst you will pay per action for conversion-oriented objectives (such as sales), you will pay per impression for exposure-oriented objectives (such as traffic and views).

Then Click continue. 

Step 2. Name your campaign

Name your Facebook advertisement a name and indicate if it falls into certain special groups, such as credit or politics.

To begin an A/B split test, click Get Started in the A/B Test section and select this ad as the control. After the ad is released, you may pick various versions to run against it.

Continue scrolling down to choose whether to allow budget optimization. This feature is helpful if you're running several ad sets, but for the time being, you should keep it off.

Then Click next. 

Step 3. Set your budget and schedule

You'll name your ad set and choose which Page to advertise at the top of this screen.

Following that, you determine the budget for your Facebook ad campaign. You will create a budget for the day or for the rest of your life. Then, specify the start and finish times for your ad, if you want to plan it in the future or make it live immediately.

Keep in mind that scheduling your Facebook paid advertising could be the most effective way to invest your budget, since you can select when to serve your ad to your target audience. You will build a calendar for your ad only if you create a lifetime budget for it.

Step 4. Target your audience

Scroll down to begin building your ad's target audience. The first option is to build a custom audience composed of people who have already engaged with your company on or off Facebook.

 Start by specifying the location, age, gender, and language of your target audience. You may choose whether or not to include or remove cities of a certain scale under area. When you make your selections, hold an eye on the audience size indicator to the right of the page, which provides an indication of the possible reach of your advertisement.

 Additionally, you'll see an estimate of the Page's likes. If you have already managed projects, these predictions will be more reliable, since Facebook will have more evidence to deal with. Bear in mind that these are just predictions and not promises.

Now is the time to go in detail. Note: Effective targeting is essential to maximize ROI, and it is clear that it is possible to target the audience with Facebook Ads Manager.

There are two areas in which you can specify your audience if you like:

Detailed Targeting: Incorporate or exempt persons depending on demographics, desires, and activities in this area directly. Here you really should get descriptive. For example, people with an interest in both meditation and yoga, but who have an interest in hot yoga, may be excluded.

Connections: You will target and remove users with a current Facebook page attachment, your application or an event you have handled. For instance, you can pick 'Exclude those who like your website' if you want to target a new audience. If you choose to advertise a deal to loyal customers or new products, pick "People who like your page" to attract people with an existing brand knowledge. You may also choose friends of people who worked with your brand beforehand.

Step 5. Choose your Facebook ad placements

Select your advertisements to be placed. It's probably best to use Automatic Placements to begin with.

If you have this preference selected, your advertisements will appear on Facebook, Instagram, and Messenger and the Audience Network when they are likely to get the best results.

Once you have more expertise, you will want to display your Facebook advertising in targeted places where you know your customers would be. For purposes of the advertisement campaign, your choices may differ depending on your ad objectives, but they can include:

Device type: Mobile, desktop, or both.

Platform: Facebook, Instagram, Audience Network and/or Messenger

Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook). 

Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.

Step 6. Set brand safety and cost controls

Please click the Brand Safety link at the top of the page to identify any content you don't want to appear in your ad.